OPTIMIZE AND UPSCALE WITH POWERFUL 4K PROCESSING: This smart processor optimizes audio and upscales content to up to 4K resolution for impressive clarity, while utilizing 3D color mapping to ensure a vibrant picture. No matter the quality of the source material, you'll enjoy an exceptional viewing experience. Whether it's old movies, live sports or the latest streaming titles, it all looks and sounds better with this powerful and efficient processor

OVER A BILLION COLORS THAT STAY TRUE, EVEN IN THE BRIGHTEST SCENES¹: Appreciate every beautiful shade of color with remarkable precision and vibrancy. With nano-sized Quantum Dots, you can see 100% Color Volume in everything you watch, no matter how bright or dark the scene is. Admire billions of shades at any brightness level and be captivated by rich, colorful scenery

SECURES PERSONAL DATA² WITH TRIPLE LAYER PROTECTION: Your TV experiences are secured. Samsung Knox Security protects you from harmful attacks by automatically blocking unauthorized apps and phishing websites. It also safeguards your IoT devices connected to your TV, plus your sensitive information, including your PIN codes and passwords. With regular updates, your TV is always kept safe

A WORLD OF CONTENT AT YOUR FINGERTIPS. NO SUBSCRIPTION REQUIRED3: Watch 2,700+ free channels, including over 400 premium Samsung TV Plus channels and on free streaming apps with just an internet connection. With Samsung TV Plus, get live national and local news, sports, movies, music, kids' shows, K-Content and reality TV -all for free. Plus, enjoy thousands of free movies and shows on demand. With content frequently added, there’s always something new to explore. Plus, discover a diverse lineup of channels from free streaming TV services like Pluto TV and Freevee. There’s content for every occasion or mood³

BRINGS OUT DETAILS AND CONTRAST WITH DEEP BLACKS AND BOLD CONTRAST: Reveal hidden details with deep blacks and vibrant brights, and uncover the full intensity in every scene. The dynamic tone mapping of HDR10+ makes the contrast pop, giving you vibrant imagery and ensuring all the critical details stand out

EXPERIENCE CLEAR PICTURE AND SMOOTH MOTION IN GAMES AND SPORTS: Play your favorite video games and enjoy sports with fast motion clarity. This technology automatically estimates the motion between individual frames and then uses it to predict subsequent frames to improve the smoothness of the motion. It supports up to 4K 60Hz, providing fast performance for your favorite games

A WORLD OF VIBRANT COLORS ENHANCED BY AI4: Dive into a world of rich, vibrant colors. AI technology4 analyzes each scene and enhances it for more vivid and dynamic color expression. Enjoy colors that are enhanced in real time for amped up vibrancy, transforming your content for a richer viewing experience through more expressive, colorful picture

UPGRADES WHAT YOU WATCH TO CRISP 4K CLARITY: Get up to 4K resolution on all the content you love to watch. See amazing details come to life in every scene of shows or that classic film you love. Even if your content's source quality is lower resolution, our powerful processing upgrades to near 4K to unlock never-before-seen elements in whatever you're watching

MOTION-BASED SOUND: Feel like you're in the middle of the action with sound that follows objects on screen. Featuring a virtual top channel, every sound is placed in space and moves with the action, enhancing your sense of immersion. Whether it's a car chase, an intense shootout, or a romantic dinner conversation, you’ll feel like you're right in the middle of it all

TV AND SOUNDBAR WORK TOGETHER IN PERFECT HARMONY5: Unlock more robust, nuanced sound when your Samsung TV and soundbar speakers work together as one. Most soundbars mute the TV speakers when activated. Why choose between your TV and soundbar to play sound, when you can have them both work together Enjoy optimized surround sound, hear clear dialogue, and dive into a cinematic sound experience