The smart TV that makes sense: Roku Select Series 4K TVs are built by Roku to bring viewers a brilliant streaming experience with superior picture quality at an incredible value.

Made by Roku: From the brand you trust to make streaming easier comes a thoughtfully designed 43-inch smart TV powered by the delightfully simple Roku experience.

Brilliant 4K picture: Stunningly sharp 4K resolution brings out the rich detail in your entertainment with four times the resolution of HD.

Color that pops: Watch in incredible HDR10+ color, contrast, and brightness that brings your favorite entertainment to life.

Automatic brightness: Avoid fiddling with settings with a screen that automatically adjusts based on your room’s lighting.

Designed for seamless streaming: With features like fast Wi-Fi and streaming apps that launch in a snap, Roku Select TVs get you to your entertainment quick and easy.

Customizable home screen: Roku smart TVs put your favorites streaming apps, inputs, and free live TV front and center, so you can spend your time streaming—not scrolling.

Endless free TV: Enjoy the best selection of free entertainment with 400+ live TV channels, award-winning Roku Originals, in-season shows, hit movies, kids’ TV, and more.

Stream what you love: Enjoy the most popular TV streaming apps plus a massive selection of free and live TV, including news, sports, and family entertainment.

Enhanced voice remote: Search with your voice, crank up the volume anytime with Headphone Mode, set personal shortcuts for your favorite streaming apps, and find your remote with lost remote finder.