Toshiba’s M550 series sets up a stunning, heart-shaking, smart world for your relaxing viewing experience, thanks to the consistent innovation of advanced technologies.

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Dolby Vision Atmos. Combine Dolby Vision HDR imaging with Dolby Atmos sound to get engaging audio-visual performance, transforming your TV into an entertainment powerhouse with detailed images and acoustics.

REGZA Engine ZR is Toshiba's revolutionary Engine. With the power of precise analyzing technology, it drives the maximum potential of picture quality to reach the resolution of 4K for scenes, to deliver stunning picture quality for a breathtaking viewing experience.

Toshiba's Full Array Local Dimming technology provides more contrast. By controlling the brightness of individual zones, scenes with light and shadow are brought to life with incredible detail.