Samsung 98-Inch Class U9000H Series Crystal UHD, Smart TV, 2026 Model

GO BIG WITHOUT THE BLUR: Bigger screens mean bigger pixels. With groundbreaking enhancements exclusively on our largest screens, get improved clarity with dramatic contrast and reduced noise. Your content will look huge, sharp and clear — just like you want it¹

BRINGS SMOOTH MOTION TO SPORTS AND TEAR-FREE GAMING:² Get the edge in fast-paced games and sports with ultra-smooth 144Hz performance.² Variable Refresh Rate technology dynamically matches your display to the game, eliminating stutter and tearing when you need responsiveness most

SEE A WORLD OF VIBRANT COLORS ENHANCED BY AI: Experience every scene in richer, more vibrant colors. AI³ transforms hues in real-time for dynamic, lifelike visuals, making every moment more immersive and unforgettable

TRANSFORMS YOUR FAVORITE CONTENT TO CAPTIVATING 4K RESOLUTION:4 Watch your favorite shows and videos in stunning detail. Advanced AI processing upscales your content to captivating 4K resolution, ensuring sharp visuals and smooth picture quality, whether you're streaming, gaming or watching movies4

THE POWER BEHIND THE STUNNING PICTURE: The advanced powerhouse behind your TV’s performance, the NQ4 AI Gen2 Processor analyzes and enhances content in real time, delivering sharper images, smoother motion, and more vibrant colors. From fast-paced action scenes to quiet dramatic moments, everything looks more lifelike and engaging. Combined with advanced sound processing, it creates a truly cinematic experience in your home4

TRANSFORMS CONTENT INTO HDR LIKE QUALITY: Intelligently transforms content, making non-HDR content look like HDR. Bring new life to classic films and older shows while making new content shine5

PICTURES WITH TRUE DEPTH: Analyzes and enhances every scene, intelligently adjusting foreground contrast to create lifelike depth. The result is a more three-dimensional picture where images naturally pop with realistic dimension, just like your eyes perceive the real world. Works seamlessly with all your favorite content

CUSTOM SOUND CONTROL AT YOUR FINGERTIPS: Do you ever struggle to hear dialogue over loud soundtracks The AI Sound Controller allows you to take charge of your audio experience. You can independently adjust the volume of voices, music, and sound effects. This technology adapts in real time to provide sound that is customized to your preferences6

A TEAR-FREE GAMING EXPERIENCE: Reduces stuttering and tearing, keeping content fluid and smooth, even during intense gameplay action

WATCH THOUSANDS OF FREE STREAMING OPTIONS:7 Watch 2,700+ free streaming options, including 750+ subscription-free channels on Samsung TV Plus. Enjoy news, sports, movies, kids' shows and reality TV — all without a subscription. Discover endless entertainment with new content added regularly, tailored to your mood and interests7